Akra Didim and Bentour host German media to promote Didim tourism

Akra Didim and Bentour hosted a press event in Didim, Turkey, for journalists and tourism writers from Germany to discuss the region's tourism potential and development. The meeting focused on positioning Didim as a high-quality destination by integrating its historical, cultural, and natural assets.

Didim Mayor Hatice Gençay outlined a development vision based on a ‘3T model’—History, Tourism, and Agriculture. The strategy aims to move beyond traditional ‘sun, sand, and sea’ tourism by leveraging local heritage, such as the Temple of Apollo, Miletus, and Priene, to create a unique regional identity. The goal is to foster a sustainable ecosystem where local production supports gastronomy tourism, thereby strengthening the local economy.

Key speakers included Mayor Gençay, Akra Didim General Manager Gürel Esener, Akra Hotels Consultant Murat Oldaç, and Bentour Chairman Kadir Uğur. Discussions emphasized the importance of regional cooperation, suggesting that Didim, Bodrum, and Kuşadası should function as complementary parts of a larger Aegean cultural circuit rather than competing entities.