Al Ansari Exchange appoints Indian cricketer Sanju Samson as brand ambassador

Al Ansari Exchange, the UAE’s leading remittance and foreign‑exchange company and a subsidiary of Al Ansari Financial Services, has signed Indian international cricketer Sanju Samson as its brand ambassador in a one‑year partnership. Samson will appear in advertising campaigns, digital content, public appearances and customer‑engagement initiatives aimed at the large cricket‑following audience in the UAE and the wider region.

Group CEO Rashed A. Al Ansari said the partnership reflects the firm’s commitment to “trust, excellence and innovation,” adding that Samson’s talent and professionalism align with the company’s values. Samson expressed pride in representing a brand that helps millions send money home, noting the personal importance of remittances for families across borders. The agreement was formalised at Al Ansari Financial Services’ headquarters in Dubai.