Alabama officials warn of cattle-sale scams on social media

The Alabama Department of Agriculture and Industries has issued a warning regarding fraudulent social media accounts impersonating legitimate cattle operations. Scammers are using fake profiles to advertise livestock, such as heifers, for sale. In some documented cases, buyers have paid for animals and traveled to collect them, only to find the actual business had no knowledge of the transaction. These fraudulent activities have reportedly extended beyond state lines.

Officials highlighted the use of AI-generated images to deceive buyers. Warning signs of artificial imagery include distorted animal faces, uneven legs, warped backgrounds, or unnaturally polished appearances. Legitimate listings typically provide broader context, such as images of the entire herd, facilities, or specific identifying marks like brands and ear tags.

Agriculture Commissioner Rick Pate advised producers and buyers to remain diligent by independently verifying contact information, requesting references, and confirming the legitimacy of an operation before sending money or traveling. Suspected livestock fraud can be reported to the Alabama Law Enforcement Agency’s Rural Crimes Unit or the Alabama Securities Commission.