Albert Heijn adds home battery to its online shop while rolling out cheap pizza deal

Albert Heijn is broadening its product range by offering a plug‑in home battery from AEG through its Voordeelshop online platform. The battery, available in four capacities from 4.8 kWh to 14.4 kWh, is sold at a promotional price of €1,599 for the smallest model, with the larger versions priced proportionally. The retailer markets the item online rather than in physical stores, using its weekly catalogue to reach millions of customers and generate an extra revenue stream without holding inventory.

In the same promotional period, Albert Heijn is also advertising a food discount: five Dr. Oetker Ristorante frozen pizzas for €9.99, a deal that runs until early August. This price cut is highlighted as part of a weekly roundup of supermarket promotions across Belgium, illustrating the chain’s dual focus on non‑food diversification and traditional price‑competition on groceries.