Alberto Maquieira appointed Marketing Director of Paraguay's Cervepar
Alberto Maquieira, an Argentine executive with more than 13 years in the beer sector, has been named marketing director of Cervepar in Paraguay. He comes from Cervecería y Maltería Quilmes, the Argentine arm of AB InBev, where he most recently served as brand director for Brahma in Argentina and is pursuing an MBA at the Universidad de San Andrés.
Maquieira said it is “a huge privilege and at the same time a great responsibility” to lead brands that are a national pride. His priority is to deepen understanding of Paraguayan consumers and to create strategies that resonate with local culture. The appointment comes as Cervepar focuses on its two flagship beers – Michelob Ultra, the official partner of the FIFA World Cup 2026, and Pilsen, the official beer of the Paraguayan national football team – to reinforce market leadership.
Entities: AB InBev · Alberto Maquieira · Cervepar · Michelob Ultra · Paraguay · Pilsen
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 3 SOURCES] Alberto Maquieira was appointed as the new director of Marketing at Cervepar. (All three articles)
- [● 3 SOURCES] Michelob Ultra is the official brand of the 2026 FIFA World Cup for Cervepar. (All three articles)
- [● 3 SOURCES] Maquieira said his priority is to understand Paraguayan consumers and build relevant strategies. (All three articles)
- [● 3 SOURCES] Maquieira previously worked at Cervecería y Maltería Quilmes, the Argentine subsidiary of AB InBev. (e3089395-daa0-4e9f-9432-2c3591809034, d69ed280-964b-40fe-8989-dc88e14857de, 52319c80-a317-42c4-adaf-6dc84a762448)
- [○ 1 SOURCE] Maquieira is currently pursuing an MBA at the Universidad de San Andrés in Buenos Aires. (Second article)
- [● 3 SOURCES] Pilsen is the official beer of the Paraguay national football team. (All three articles)
- [● 3 SOURCES] Maquieira has more than 13 years of experience in the beer industry. (All three articles)
- [● 3 SOURCES] Maquieira's last role was Brand Director of Brahma in Argentina. (All three articles)
- [● 3 SOURCES] Maquieira aims to deepen consumer insight and develop strategies that align with Paraguayan culture. (e3089395-daa0-4e9f-9432-2c3591809034, d69ed280-964b-40fe-8989-dc88e14857de, 52319c80-a317-42c4-adaf-6dc84a762448)
- [● 3 SOURCES] His last role was Director of Brand for Brahma in Argentina. (e3089395-daa0-4e9f-9432-2c3591809034, d69ed280-964b-40fe-8989-dc88e14857de, 52319c80-a317-42c4-adaf-6dc84a762448)
- [● 3 SOURCES] Alberto Maquieira has more than 13 years of experience in the beer industry. (e3089395-daa0-4e9f-9432-2c3591809034, d69ed280-964b-40fe-8989-dc88e14857de, 52319c80-a317-42c4-adaf-6dc84a762448)
- [● 3 SOURCES] Alberto Maquieira has been appointed Marketing Director of Cervepar in Paraguay. (e3089395-daa0-4e9f-9432-2c3591809034, d69ed280-964b-40fe-8989-dc88e14857de, 52319c80-a317-42c4-adaf-6dc84a762448)