Japanese wellness and beauty sectors announce new developments

Various Japanese companies are announcing new developments in the wellness, fitness, and beauty sectors.

Lion Corporation released research showing that approximately 70% of women experiencing skin dryness also experience oral dryness. While most attempt to remedy this with hydration, many find it insufficient, highlighting a gap in the use of oral exercises to stimulate saliva.

In the fitness sector, Anytime Fitness has surpassed 1,300 locations in Japan, and JPC Sports Classroom has opened a new facility in Kodaira. Additionally, the welfare company Visionary is hosting its first company-wide athletic meet to promote a culture of exercise among its staff.

In beauty and food culture, Albion Co., Ltd. has deployed a new AI-driven skin analysis tool called ‘Hada Shiru Analyzer’ across 666 stores. Meanwhile, Pasona Group will host the ‘PI FORUM 2026’ in Tokyo to discuss the intersection of food culture, regional revitalization, and well-being.