Alcalá la Real tourism campaign exceeds impact forecasts

The “Alcalá es Real” tourism promotion campaign has exceeded impact forecasts across the Spanish provinces of Granada, Málaga, and Córdoba. Part of the “Conectando Alcalá la Real” Destination Tourism Sustainability Plan, the initiative utilized outdoor advertising, digital screens, and cinema spaces to showcase the municipality's heritage, landscapes, and gastronomy.

According to local officials, the campaign reached nearly 2 million impacts. Notably, advertising in the Granada Metro achieved 574,478 impressions, more than triple the initial target of 177,600. The campaign aims to increase the visibility of Alcalá la Real as an inland destination and attract new visitors from strategic nearby markets.