Alcohol-free drinks gain popularity in Belgium

There is a growing trend in Belgium toward alcohol-free beverages as consumers become increasingly aware of the physical and mental health benefits of reducing alcohol consumption. This shift is reflected in the rising popularity of non-alcoholic options in the hospitality sector.

Tom Evenepoel, spokesperson for Druglijn, noted that initiatives like Tournée Minérale have seen significant success, moving alcohol-free drinking out of a taboo space. This societal shift is driven by knowledge that reducing alcohol intake can significantly lower the risk of chronic diseases, such as cardiovascular disease and cancer.