ALDI expands gift card sales across all Polish stores

ALDI has rolled out the sale of POSA gift cards across its entire network of stores in Poland. This nationwide expansion follows a successful pilot program launched in May that was limited to several dozen locations.

The new offering allows customers to purchase gift cards for various popular digital platforms, streaming services, and online retailers directly at traditional or self-service checkouts. Key brands included in the selection are Roblox, Netflix, Zalando, Amazon, and Uber, as well as gaming services such as PlayStation, Xbox, Nintendo, EA, Epic Games, and League of Legends.

According to Kacper Półtorak, a purchasing specialist at ALDI Poland, the move is a response to increasing consumer demand for convenient and universal gift solutions. The retailer noted that Roblox, Netflix, and Zalando were among the most popular items during the testing phase. Customers can choose from various denominations, with some cards allowing for custom top-up amounts.