Aldi launches Special gourmet line with limited edition product

Aldi has introduced its new gourmet range, the Special line, headlined by the launch of a limited edition Táper Special. The product is designed to mimic the cloches used in high-end hotel room service and fine dining establishments.

Manufactured from SUS304 stainless steel with a matte finish, the container features airtight seals, a magnetic handle, and a laser-engraved logo. The campaign features Carmen Lomana, who serves as the brand ambassador to position the product as a sophisticated item for daily use.

The digital project, developed by agencies Capital Studio and Jungle MeMe, also involves digital culture figures such as Marta Torné, Pablo Madrid, and Eva Rojas. The initial units of the limited edition container will be distributed via giveaways on Aldi’s official social media profiles.