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Aldi Nord reintroduces River IsoLight in retro-themed promotion
Aldi Nord has reintroduced the River IsoLight vitamin refreshment drink as part of its 'Retro Weeks' promotion. The campaign, which ran from September 28 to October 2, featured products in original 1990s-style packaging.
The promotion was available at approximately 2,200 Aldi Nord locations across Germany and was offered only while supplies lasted. While the packaging returned to its classic blue design, the recipe remained largely unchanged, consisting of fruit juice, sugar, sweeteners, vitamins, and magnesium. The beverage holds a Nutriscore of D.
In a previous phase of the promotion, River iced tea flavors in Tetra Pak packaging sold out within hours of being restocked in July, leading to inflated resale prices on platforms like eBay, which Aldi explicitly distanced itself from.
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What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The retro promotion was exclusive to approximately 2,200 Aldi Nord stores in Germany. www.moin.de · www.thueringen24.de
- [● 3 SOURCES] The product features original 1990s-style packaging with a largely unchanged recipe containing fruit juice, sugar, sweeteners, vitamins, and magnesium. www.moin.de · www.thueringen24.de
- [● 3 SOURCES] The River IsoLight promotion ran from September 28 to October 2. www.moin.de · www.thueringen24.de
- [● 3 SOURCES] Aldi is reintroducing the River IsoLight vitamin refreshment drink as part of a retro promotion. www.moin.de · www.thueringen24.de
- [● 3 SOURCES] River IsoLight has been assigned a Nutriscore of D. www.moin.de · www.thueringen24.de