started · updated
Aldi Nord's River Cola celebrates 50 years as a core private label
River Cola, a private label brand from Aldi Nord, has been a staple in the retailer's inventory since 1974. The brand has evolved through various packaging formats, including glass bottles, cans, and 1.5-liter bottles.
Private labels are a core component of Aldi Nord's business model, currently making up 85 percent of its total assortment. The company maintains control over the recipes, packaging, and supply chains for these products.
In Belgium, River is the largest private label soft drink brand, with annual sales reaching 97 million liters. In a 2016 evaluation by Stiftung Warentest involving 29 cola products, the River Cola 0% Sugar variant received a rating of 2.5.
Entities
Aldi Belgien · Aldi Nord · River Cola · Stiftung Warentest · Theo Albrecht
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] In a 2016 test of 29 colas, Aldi Nord's River Cola 0% Sugar received a rating of 2.5. www.moin.de · www.news38.de · www.derwesten.de
- [● 3 SOURCES] River Cola has been sold at Aldi Nord since 1974. www.moin.de · www.news38.de · www.derwesten.de
- [● 3 SOURCES] Private labels account for 85 percent of Aldi Nord's assortment. www.moin.de · www.news38.de · www.derwesten.de
- [● 3 SOURCES] River is the largest private label soft drink brand in Belgium, selling 97 million liters annually. www.moin.de · www.news38.de · www.derwesten.de