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[CULTURE] · Germany · 4 sources

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Alena Gerber launches PETA campaign against fur use

Model and presenter Alena Gerber has launched a new campaign motif with PETA to protest against the use of fur. The campaign, titled ‘Ich zeige Pelz die kalte Schulter!’, aims to raise awareness about animal cruelty associated with the production of fur products and accessories.

Gerber highlighted that fur is not limited to luxury goods but is found across all price ranges in items such as hoods and keychains. The campaign emphasizes the importance of checking labels to avoid materials derived from animal suffering. According to the report, between 85 and 100 million animals are killed on fur farms annually.

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Alena Gerber · PETA

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