Alentejo promotes golf tourism in the United Kingdom

The Alentejo Regional Tourism Promotion Agency (ARPTA) participated in the Staysure English Legends tournament held from August 28 to 30 at the Chart Hills Golf Club in Kent, United Kingdom. The agency utilized the event's Destination Pavilion to promote Alentejo's golf offerings to players, fans, and specialized tour operators.

Beyond golf, the promotional efforts highlighted the region's broader tourism appeal, including accommodation, gastronomy, wine, heritage, and nature. The initiative aims to position Alentejo as a destination for multi-day stays that combine various golf courses with regional exploration. The agency also used the event to establish professional contacts with travel agents to better integrate the region into specialized golf travel programs. This strategy targets the United Kingdom market due to its strong tradition of golf-related travel.