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[BUSINESS] · Italy, United Kingdom · 6 sources

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Alessandro Benetton discusses Formula 1 legacy on High Performance podcast

Alessandro Benetton, President of Edizione and Mundys and former President of Benetton Formula, appeared on the British podcast ‘High Performance’ to discuss the principles of success and discontinuity.

Benetton reflected on the transition of his family's business from the clothing industry to the pinnacle of Formula 1. He noted that the team initially faced skepticism from the racing community due to their lack of engineering and automotive experience.

He highlighted the pivotal decision to sign Michael Schumacher, praising the driver's determination and ability to set high standards for the entire team. Benetton also touched upon the impact of the tragic 1994 Imola weekend, which saw the deaths of Roland Ratzenberger and Ayrton Senna.

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Alessandro Benetton · Benetton Formula · High Performance · Michael Schumacher · Mundys