Alex Figueiras introduces new SEO, GEO, and AEO digital positioning strategy

SEO consultant Alex Figueiras has introduced a new digital positioning method designed to address the shift in information consumption habits caused by artificial intelligence. The strategy integrates traditional Search Engine Optimization (SEO) with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

This approach aims to ensure that brands appear not only in traditional search engines like Google but also within conversational AI tools such as ChatGPT, Gemini, and Perplexity. The goal is to prepare content so that AI assistants and generative engines cite it as a direct source of authority, preventing businesses from losing visibility as users increasingly rely on intelligent conversational tools.