Alex Kiritschenko Promotes Generative Engine Optimization for DACH Brands

SEO consultant Alex Kiritschenko is marketing Generative Engine Optimization (GEO), a new approach that adapts traditional search‑engine optimisation for AI‑driven answers such as ChatGPT, Google AI Overviews and Perplexity. GEO focuses on structuring content, adding machine‑readable data and establishing topical authority so that generative models can understand, classify and cite a company as a source.

Kiritschenko says many firms still chase classic page‑rank positions while an increasing share of users obtains answers directly from AI chats, bypassing traditional result pages. He warns that brands omitted from those AI responses risk becoming invisible to a portion of their audience. His services target businesses and agencies in the German‑speaking DACH market, offering GEO integration into their digital visibility strategies.

The consultant emphasizes that successful GEO relies less on isolated tricks and more on solid foundations: cleanly structured content, schema markup, and clear brand positioning. Interested companies can contact him through his website for tailored SEO and AI‑workflow solutions.