Alexa Chung collaborates with Reformation on new fashion collection

Fashion personality Alexa Chung has launched a 30-piece co-designed collection in collaboration with the Los Angeles-based brand Reformation. The collection draws inspiration from Chung’s personal wardrobe and vintage finds, aiming to capture an aesthetic described as effortless, chic, and reminiscent of cocktail hour.

Key items in the line include velvet dresses, such as the Legacy Dress in chartreuse and cobalt blue, and pieces that reference Chung’s own fashion history, including double-breasted coats and lace-trimmed cocktail dresses. The collection is designed for cooler temperatures and features a mix of luxurious materials like velvet and styles that blend rock-and-roll elements with British prep.