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[BUSINESS] · Germany · 2 sources

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Alexander Herrmann teams up with Nürnberg Airport for ads

German star chef Alexander Herrmann, known for his television cooking programme "Aufgegabelt", showcases Bavarian produce such as sweetwood, turmeric, ginger and locally sourced fish in 30‑minute recipes.

The chef has entered a cross‑media advertising partnership with Flughafen Nürnberg. The collaboration will feature a TV commercial and Herrmann’s image on a promotional board in the baggage‑claim area, intended to underline the airport’s regional roots while promoting its international reach. The move is part of the airport’s broader strategy to partner with well‑known local personalities.

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Alexander Herrmann · Nürnberg Airport