Alfa Romeo appoints David Saravia as German brand director

Stellantis announced that David Saravia will assume the role of Brand Director for Alfa Romeo in Germany on 1 September. Saravia, who previously held marketing and sales positions at Opel and Alfa Romeo, returns to lead the brand in Europe’s largest automotive market.

At the same time, Thomas Goldboom, currently CEO of Citroën Deutschland, will also head DS Automobiles in Germany, while outgoing head Christine Schulze‑Tergeist will move to a Stellantis unit focused on AI‑based business processes and strategic transformation. The restructuring splits Alfa Romeo and DS into separate German organisations to sharpen commercial focus and brand positioning.