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[BUSINESS] · Italy, Japan, Germany, Poland, Czechia · 16 sources

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Alfa Romeo unveils Luna Rossa special edition vehicle series

Alfa Romeo has unveiled the Edizione Luna Rossa, a special series of vehicles inspired by its partnership with the Italian sailing team Luna Rossa. The new edition expands upon the previous Giulia Quadrifoglio Luna Rossa and will be available across several models, including the Junior, Tonale, Giulia, and Stelvio.

Unveiled in Naples during the preliminary regatta for the 2027 America’s Cup, the series features a design language centered on white, black, grey, and red. The Junior and Tonale models utilize a specific grey shade inspired by the Luna Rossa crew’s life vests, complemented by red stripes and black accents. These models also introduce 3D Knit upholstery, a first for the Stellantis group, designed to reduce material waste.

In Japan, Stellantis Japan is promoting the Junior Ibrida Sport Speciale, a limited run of 140 units featuring Alcantara interiors and unique body kits. The Luna Rossa series is expected to roll out progressively across European markets.

Entities

Alfa Romeo · America’s Cup · Luna Rossa · Naples · Stellantis

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