Algarve tourism expands international promotion and seasonal diversity

Turismo do Algarve implemented an international promotion strategy during the first half of 2026, targeting 18 international markets to increase regional visibility and business opportunities. The initiative included 122 promotional actions, such as participating in 58 international fairs and workshops, and hosting 276 travel industry professionals and 46 journalists. Additionally, 37 co-marketing campaigns were executed with airlines, travel agencies, and tour operators.

In the municipality of Lagoa, efforts are being made to reduce tourism seasonality by diversifying offerings beyond the summer months. Strategies include promoting wine tourism, hosting congresses, and utilizing local events like Fatacil to attract visitors throughout the entire year.