Alghero targets Spanish market with media press tour

The city of Alghero is targeting the Spanish market through a strategic press tour involving 18 prominent Spanish journalists and lifestyle influencers from Barcelona, Madrid, and Valencia. Organized by the Fondazione Alghero, the two-day program aims to promote the destination as a year-round location, moving beyond its reputation as a summer beach resort.

The initiative highlights Alghero’s cultural identity, including its archaeological heritage, gastronomy, and historical ties to Catalonia. The tour also emphasizes the city’s connection to the fashion world via international ambassador Antonio Marras. To support this tourism push, Grimaldi Lines provides a weekly maritime connection between Barcelona and Porto Torres, which is scheduled to continue through the winter season to improve accessibility.