Alibaba Group named official technology partner of Brooklyn Nets

Alibaba Group and Brooklyn Sports & Entertainment have announced a multi-year strategic partnership naming Alibaba as the Official Technology and Cloud Partner of the Brooklyn Nets.

As part of the agreement, Alibaba will serve as the team’s Official Jersey Patch Partner. Starting with the 2026-27 NBA season, Alibaba’s cloud technology will be utilized to power a Real-Time 360° Replay system at Barclays Center to provide faster and more innovative replays.

The partnership aims to enhance in-game entertainment and marketing through technology-enabled fan experiences, including personalized fan collectibles and new ways to connect supporters with the franchise's 60th anniversary season.