Alibaba Group named official technology partner of Brooklyn Nets

Brooklyn Sports & Entertainment has announced a long-term strategic partnership with Alibaba Group, designating Alibaba as the official technology and cloud partner for the Brooklyn Nets basketball team.

As part of the agreement, Alibaba will serve as a Jersey Patch Partner, featuring its logo on the team's uniforms. The collaboration aims to utilize Alibaba's cloud technology to enhance the fan experience at the Barclays Center through real-time 360-degree replays, in-arena entertainment, and advanced marketing activities.

Alibaba will also support the Brooklyn Nets' 60th anniversary season, a year-long campaign celebrating the franchise's history and legends. Starting from the 2026-27 NBA season, Alibaba's technology is expected to drive real-time systems to provide a more immersive viewing experience both inside and outside the arena.