Alibaba Group's TAO launches autumn sale in Japan

Alibaba Group’s cross-border e-commerce application for the Japanese market, TAO, has launched its ‘Autumn Preparation Fair’ starting September 4. The promotional event features discounts of up to 75% on various products.

The campaign is divided into two phases: a preliminary sale from September 4 to 10, followed by a main sale from September 11 to 17. During the main sale, the company is also running a ‘Point Up Festival,’ which offers significant point rewards. Users who enter the promotion and make consecutive purchases of 1,000 yen or more can receive increasing multipliers on their points, with potential total rewards reaching up to 60 times the standard rate.

Additional incentives include bulk purchase coupons providing discounts ranging from 400 to 2,500 yen depending on the total spend, as well as limited daily coupons offering 2,500 yen off purchases of 5,000 yen or more.