Alica Kucharovič to design visual identity for Piešťanské zábaly 2026

Illustrator and animator Alica Kucharovič has been selected to create the visual identity for the 2026 edition of the Piešťanské zábaly festival. Her work will serve as the foundation for the festival's graphics, marketing communications, and upcoming merchandise.

Creative Director Kata Sedlak Horňáková stated that the selection was made to capture the 'genius loci' of Piešťany and the concept of the lightness of being. The goal is to establish a unique visual identity for each year that could eventually form a permanent collection of festival visuals.

Kucharovič drew inspiration from the spa town's connection between physical and spiritual well-being, aiming to reflect the healing nature of the city through her artistic concept.