Alisha Boe Named Global Ambassador for YSL Beauty's Black Opium Pink Glaze

Actress Alisha Boe has been appointed the new global brand ambassador for Yves Saint Laurent Beauty's Black Opium fragrance line. The role introduces the recently launched Pink Glaze edition, which adds a strawberry note to the original coffee‑vanilla composition. The campaign, filmed in Paris and directed by C Prinz, portrays Boe embodying the scent’s “playful yet powerful” character.

YSL Beauty president Yann Andrea said the new campaign aims to connect the iconic Black Opium DNA with contemporary cultural shifts, highlighting a collective, energetic vibe. Boe, known for roles in "13 Reasons Why" and other series, will front the promotion of the updated fragrance worldwide.