ALL IT Hypermarket launches e-waste recycling campaign in Malaysia

ALL IT Hypermarket has launched the second edition of its ‘Tech The Emission Down’ (TTED) 2026 campaign in Malaysia. Running until December 31, 2026, the initiative focuses on e-waste recycling and green mobility through partnerships with Atome and Blueshark Malaysia.

The campaign aims to provide a convenient platform for citizens to dispose of old electronic devices responsibly to prevent toxic materials from entering landfills. Following the success of the 2025 edition, which saw over 120,000 participants, the 2026 program offers incentives such as the chance to win a Blueshark Solo 1C EV bike and a MacBook Neo.

Atome has joined as the preferred Buy Now, Pay Later (BNPL) partner, offering 0% interest installment plans to make green technology more financially accessible to consumers.