Alleanza Assicurazioni launches national financial planning campaign

Alleanza Assicurazioni, part of the Generali Group, has launched a new national marketing campaign titled ‘Rimetti il tuo futuro nel verso giusto’ (Put your future back on the right track). The campaign was inaugurated in Milan at Piazza Tre Torri with the unveiling of a large mirrored platform installation.

Claudia Ghinfanti, head of marketing and communication for Alleanza Assicurazioni, stated that the initiative aims to demystify the complex language of finance. The campaign will travel across Italy, visiting 24 cities from Trento to Catania.

The initiative is designed to highlight the role of the company’s 10,000 consultants, who will be present at the installations to meet with citizens and families to provide guidance on future planning and financial design.