Allegra Pinkowitz Fired from Brandy Melville Amid Retail Layoffs

TikTok creator Allegra Pinkowitz, who has more than 162,000 followers, was dismissed from her part‑time role at Brandy Melville’s flagship SoHo store after working there for about two and a half years. The retailer said the decision was part of a broader summer‑season layoff after sales fell short of expectations. Pinkowitz announced the news in a TikTok video, expressing surprise and sadness, noting she had spoken positively about the brand online. She said she was now looking for a new job and thanked her followers for their support. The incident highlights the pressure on fast‑fashion retailers and the growing ties between social‑media influencers and employment at such brands.