Allen’s launches new Choc Block confectionery range in Australia

Allen’s has launched a new lineup of Choc Blocks in Australia, designed to combine traditional confectionery textures with chocolate. The range includes three distinct varieties: Allen’s Block Party, which features milk chocolate with fudge, sherbet chips, and Mini Smarties; Allen’s Sherbet Fizz, containing milk chocolate, sherbet chips, and waffle cone pieces; and Allen’s Strawberries & Cream, a white chocolate option with fudge and sherbet chips.

Shannon Wright, Nestlé Head of Marketing Confectionery, stated the goal was to incorporate the colors and textures of lollies into a chocolate format. The 170g blocks are priced at a recommended retail of $7.50 and are currently available at retailers such as Coles.