Alliance expands agricultural tyre presence in Ireland and Australia

Alliance, a brand under Yokohama-ATG, is expanding its agricultural tyre presence through strategic appointments and new product launches in Ireland and Australia.

In Ireland, Alliance is strengthening its partnership with Kevin Burke Tyres (KBT) to grow its agro trailer manufacturer and dealer network. Cathal Murtagh has been appointed as Commercial Director for Original Equipment (OE) and Alliance Aftersales at KBT. Murtagh, who has over 20 years of industry experience, will lead the development of KBT’s OE business and support the Alliance dealer network to provide technical expertise and tyre solutions to Irish farmers.

In Australia, Alliance has introduced the Agri Nova, a next-generation bias tractor tyre designed for light-to-medium duty tractors. The product aims to provide radial-like technology and traction at a bias tyre price point. Additionally, the company is developing the Alliance 430, a sugarcane haulage tyre, which was recently showcased at FarmFest in Queensland.