Allianz Malaysia Berhad expands services and wins digital award

Allianz Malaysia Berhad has received the Malaysia Digital Experience of the Year - Financial Services award at the Asian Experience Awards 2026 for its AZ360 platform. The unified digital solution is designed to streamline the insurance agent lifecycle by integrating recruitment, sales, and servicing into a single interface across mobile, web, and tablet devices.

AZ360 utilizes artificial intelligence for lead generation and provides real-time performance dashboards and income projections. The platform has reportedly driven higher productivity, facilitating over 280,000 transactions within five months and increasing customer repurchase rates while reducing communication costs.

In a separate strategic move, Allianz Malaysia Berhad has incorporated a wholly owned subsidiary, Allianz Labuan, in the Federal Territory of Labuan, effective 1 October 2026. This new unit will focus on providing life insurance solutions and foreign currency-denominated products specifically for high net worth clients, expanding the company's regional presence.