Allwyn expands technology capabilities through Kambi and IWG deals

Allwyn AG, a multinational gaming and entertainment company, has announced a series of strategic agreements to enhance its technological ownership and content management. The company has entered into agreements with Kambi Group plc to integrate top-tier sports betting technology across both digital and land-based channels. This deal includes a perpetual, global license to Kambi’s sportsbook source code, allowing Allwyn to develop its own unified sportsbook platform.

Additionally, Allwyn is proceeding with the planned acquisition of the remaining 30 percent minority stake in Instant Win Gaming (IWG), a leading provider of digital e-instant and instant win games. The acquisition of the IWG stake is expected to cost approximately 107 million euros, with completion targeted for the first quarter of 2027.

These transactions are part of Allwyn’s strategy to internalize core technological capabilities, drive innovation, and achieve economies of scale. The company currently maintains a significant presence in the sports betting sector, with gaming revenue exceeding 800 million euros.