Allwyn Hellas becomes Official Partner of EuroLeague and BKT EuroCup

Allwyn Hellas has entered into a strategic partnership with Euroleague Basketball, becoming an Official Partner of both the EuroLeague and the BKT EuroCup for the Greek market. The agreement is set to last for the next three years.

The partnership was announced during a special event on Thursday, September 3, attended by company executives and basketball legends including Mike Battista, David Rivers, Bane Prelević, and Joe Arlaucas. Through this collaboration, Allwyn Hellas aims to increase its presence both on and off the court, utilizing specialized content and fan engagement initiatives to connect with millions of sports enthusiasts.