< Back to all clusters
[BUSINESS] · Japan · 2 sources

started · updated

Almarbiana rolls out Death Note fragrance line and Negative Happy pop‑up shop in Tokyo

Japanese retailer Almarbiana (株式会社アルマビアンカ), which runs the AMNIBUS STORE ‑blue‑ in Tokyo, announced a pop‑up shop celebrating the second anniversary of its "Negative Happy" project. The shop will operate from 28 August to 17 September 2026 at MAGNET by SHIBUYA109, offering new merchandise such as trading badge sets, acrylic stands, T‑shirts and tote bags based on the "Negative Happy" 2nd‑MV concept.

The same company also opened pre‑order sales for a Death Note‑themed fragrance line under the A:code brand. Two scents – one inspired by protagonist Light Yagami and the other by detective L – are priced at ¥9,680 for 50 mL bottles, with orders accepted until 9 September and shipments scheduled for mid‑December 2026. The fragrance kits include visual‑card bonuses and are accompanied by related T‑shirts, pass‑cases, mugs and other accessories, all available through the AMNIBUS online shop.

Entities

AMNIBUS STORE -blue- · Almarbiana Co., Ltd. · Death Note · Light Yagami · Negative Happy