Alo Yoga opens flagship Sanctuary store in Hong Kong

Alo has officially opened its first Hong Kong flagship store at K11 MUSEA, marking a significant milestone in the brand’s expansion across North Asia. The two-story, 7,000-square-foot location overlooks Victoria Harbour and features the brand’s Sanctuary retail concept, offering apparel, footwear, and accessories for both men and women.

The grand opening on 16 October 2026 featured a performance involving 3,000 drones over Victoria Harbour, described by the brand as the largest single drone display staged over the harbor. The event was attended by global brand ambassador Jisoo, along with models Ming Xi and Stella Maxwell.

In addition to fashion, the launch emphasized wellness through activities such as sound healing, aura photography, and Traditional Chinese Medicine consultations. Following a soft launch on 25 September, local media reports indicated that sales reached 20 million renminbi (approximately $2.9 million) during the first week, with tourists accounting for 60 percent of those sales.