Alpro launches new plant-based flavor campaign in Greece

Alpro, a plant-based product leader under Danone, has launched a new marketing campaign titled ‘Put Flavor on Repeat’. The campaign features Marseaux, a prominent voice representing the Gen Z demographic, to promote the brand's flavored plant-based beverages and soy desserts.

The initiative aims to make plant-based options more accessible and appealing to a broader audience by focusing on taste and enjoyment. The product range includes flavored drinks such as chocolate, vanilla, macchiato, and matcha, alongside fruit-flavored plant-based desserts like cherry, strawberry, and peach. These products are also highlighted for their nutritional benefits, including being sources of calcium and vitamins.

The campaign utilizes a multi-channel communication strategy involving digital media, outdoor advertising, and in-store activations to engage consumers throughout Greece.