Alterra Mountain Co. HQ relocation prompts $7 million incentive tussle between Denver and Salt Lake City

Colorado’s Economic Development Commission approved a multi‑million loan‑grant‑tax incentives package – dubbed Project Odysseus – aimed at keeping ski‑resort operator Alterra Mountain Company in Denver. The package, combined with contributions from the Denver Downtown Development Authority, includes a $7 million low‑interest loan offered to Alterra if it remains in the Mile‑High City.

Alterra, the owner of the Ikon Pass and 19 ski resorts such as Deer Valley and Steamboat, has been reported to be weighing a move of its headquarters to Salt Lake City, Utah. Utah officials have not confirmed any incentives, but the potential relocation has spurred competing offers from both states as the company evaluates its long‑term base.

The outcome will affect dozens of current and future jobs tied to the outdoor‑recreation sector and could reshape the regional hub for U.S. skiing and tourism.