Alvark Tokyo to launch branded PALETTE RIDE vehicles

Toyota Alvark Tokyo will launch original wrapped vehicles for the PALETTE RIDE mobility service starting September 19, 2026. The service operates within Symbol Promenade Park, connecting the Ariake, Aomi, and Odaiba areas.

The special vehicles feature a design based on the team’s mascot, Luke. For a limited five-day period from September 19 to September 23, certain vehicles will be equipped with 3D surround sound technology to simulate the atmosphere of a basketball arena during transit.

The initiative aims to connect the city with the arena and promote the appeal of Alvark Tokyo during the inaugural B. LEAGUE PREMIER season. The service is expected to run through the end of the 2026-27 season and is free of charge.