Amadori launches new ‘Sarà perché ti Ama’ marketing campaign

Amadori has launched a new integrated marketing campaign titled ‘Sarà perché ti Ama’, developed in collaboration with Havas Milan. The campaign, which began airing on August 23 and is scheduled to run until December 5, marks the brand's return to television and its debut in radio advertising.

Building upon the previous ‘Gente che Ama’ platform, the new strategy focuses on consumers and the concept of food as a language of love. The campaign utilizes a rearranged version of the song ‘Sarà perché ti amo’ by Ricchi e Poveri to emphasize Italian identity and emotional connection.

Matteo Conti, Chief Marketing Officer of Amadori Group, stated that the campaign aims to build a more authentic dialogue with Italian consumers by highlighting their daily lives and personal tastes. Featured products in the campaign include Il Campese, Qualità 10+, Le Birbe Original, and Polpettine Classiche, with the upcoming introduction of CuoRipieni poultry meatballs in October.