Aman Group's Barbie Boom Drives New Retail Trend in Serbia

Aman Group, a Serbian retailer, launched a Barbie‑themed collection of small kitchen appliances—toast​er, blender, kettle, waffle maker and kettle—under the banner “Barbie Boom.” Marketing director Sara Khalil said the initiative aims to turn stores into places where customers discover new products, cultures and global trends, adding that “consumers want products that not only simplify daily life but also bring joy to their homes.” The collection was offered in Aman and DIS outlets and generated a strong response, showing that shoppers are seeking items with design, emotion and a story, not just functionality. The success reflects a broader shift in Serbian consumer habits toward experiential retail, adapting a global lifestyle trend to the local market.