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Amazon “About You” feature reveals specific user profiles
Amazon’s “About You” feature, a tool designed to use AI to improve product recommendations, has gained viral attention on social media platforms like Threads after users discovered the highly specific and sometimes personal nature of the profiles the company builds for them.
The feature, which launched in May, compiles data from purchase histories, search queries, saved lists, product reviews, and Alexa voice interactions. It categorizes users into groups such as “Interests & Hobbies” and “Home & Family.” While many profiles contain accurate or generic information, some users have shared startlingly specific or awkward inferences, including descriptions regarding physical attributes, personality traits, and domestic habits.
Users can access this dossier through their account settings under “Shopping Preferences.” Amazon provides the ability for customers to view, edit, or remove these inferred details to help refine their shopping experience. The tool serves as a direct window into the depth of data collection and algorithmic profiling used by the e-commerce giant to personalize consumer interactions.
Entities
Alexa · Alexa for Shopping · Amazon · Reddit · Threads
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Users can manually add information to their profiles, such as shoe size, interests, and dietary preferences. au.lifehacker.com · lifehacker.com · techcrunch.com
- [● 2 SOURCES] The page categorizes user data into sections such as Product Preferences, Interests & Hobbies, and Home & Family. au.lifehacker.com · lifehacker.com
- [● 2 SOURCES] Amazon utilizes these generated details to personalize the shopping experience for users. au.lifehacker.com · lifehacker.com
- [● 2 SOURCES] Data collection includes searches, orders, Alexa Voice Service interactions, discussion board participation, and third-party account links. au.lifehacker.com · lifehacker.com
- [● 2 SOURCES] Amazon launched a beta 'About You' page in May that uses customer activity to generate personal details. au.lifehacker.com · lifehacker.com