OpenAI expands ChatGPT advertising with Sponsored Agents and new business integrations

ChatGPT Ads OpenAI Sponsored Agents conversational advertising digital marketing

OpenAI is expanding its advertising capabilities through several new features and partnerships. A major development is the testing of ‘Sponsored Agents’ in the United States, which allow users to engage in direct, clearly labeled conversations with business-sponsored AI agents after clicking an ad. These interactions are kept separate from the user’s original chat and ChatGPT’s organic responses.

To support advertisers, OpenAI is introducing an Ads Manager plugin for ChatGPT Work, enabling campaign management via plain-language prompts, and providing AI-driven creative tools for copy and imagery. The company is also integrating its advertising platform with key business tools, naming HubSpot as its first CRM partner and Shopify as its first e-commerce partner.

Global expansion is underway, with ChatGPT Ads already active in 31 European markets, including Belgium and Luxembourg, as of late August 2026. In Brazil, which serves as OpenAI’s third-largest market with over 50 million monthly active users, the platform is also accepting advertisers. Additionally, a partnership with Amazon Ads allows Amazon advertisers to run ads within the platform, initially focusing on the United States.

Entities

Adform · Amazon Ads · ChatGPT · Delta Vacations · HubSpot · OpenAI · Shopify

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] ChatGPT advertising has been active in 31 European countries, including Belgium and Luxembourg, since August 24, 2026. www.info-lux.com · www.adzine.de
[● 5 SOURCES] Advertisements in ChatGPT are labeled ‘Sponsored’ and visually separated from the model's organic responses. www.info-lux.com · www.commercepick.com · egobrazil.com.br · digital-magazin.de · thenextweb.com
[○ 1 SOURCE] Brazil is the third largest market for ChatGPT, with over 50 million monthly active users. egobrazil.com.br
[● 3 SOURCES] OpenAI is integrating ChatGPT Ads with HubSpot and Shopify. www.pymnts.com · thenextweb.com · digital-magazin.de
[● 2 SOURCES] Advertisers can use plain-language prompts in ChatGPT to manage and analyze ad campaigns. thenextweb.com · digital-magazin.de
[● 3 SOURCES] OpenAI is testing business-sponsored AI agents that users can interact with after clicking an ad. www.pymnts.com · thenextweb.com · digital-magazin.de
[● 3 SOURCES] Conversations with Sponsored Agents are separate from ChatGPT’s independent answers and the user’s original chat. www.pymnts.com · thenextweb.com · digital-magazin.de
[● 2 SOURCES] Amazon Ads and OpenAI have partnered to allow Amazon advertisers to run ads within ChatGPT. www.info-lux.com · www.commercepick.com