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Amazon Ads launches AI-powered Amazon Ads Agent platform
Amazon Ads has unveiled Amazon Ads Agent, a unified advertising platform designed to integrate demand-side platform (DSP) capabilities with sponsored ads, display, video, and audio campaigns. The platform leverages conversational AI to allow brands and agencies to plan, target, and optimize campaigns using natural language.
As part of this launch, Amazon introduced DVA+, a four-step campaign builder that simplifies the creation of multi-channel campaigns. DVA+ utilizes Brand+ and Performance+ technologies to leverage Amazon’s shopping, browsing, and streaming data to reach audiences across Amazon properties and the open internet. The tool is intended to reduce the need for specialized programmatic expertise by automating targeting, bidding, and creative generation.
DVA+ is currently in an extended closed beta in the United States. Amazon expects to begin an open beta in late October 2026, with a planned rollout to 35 markets in the first quarter of 2027.
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What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] The platform integrates DSP, sponsored ads, display, video, and audio. www.totalmedios.com · www.socialsamosa.com
- [● 3 SOURCES] Amazon Ads introduced Amazon Ads Agent, a unified advertising platform. www.totalmedios.com · ppc.land · www.socialsamosa.com
- [○ 1 SOURCE] General availability across 35 markets is targeted for Q1 2027. ppc.land
- [○ 1 SOURCE] DVA+ is currently in an extended closed beta in the United States. ppc.land
- [● 2 SOURCES] Amazon Ads announced DVA+, a campaign flow for Display, Video, and Audio. ppc.land · www.socialsamosa.com
- [● 2 SOURCES] The tool uses conversational AI for media planning and campaign optimization. www.totalmedios.com · www.socialsamosa.com
- [○ 1 SOURCE] Open beta is expected to begin in late October 2026. ppc.land
- [○ 1 SOURCE] DVA+ utilizes Brand+ and Performance+ technologies. www.socialsamosa.com