Amazon and Flipkart launch major 2026 festive sales in India

Major Indian e-commerce platforms Amazon and Flipkart are launching their annual festive sales, including the Amazon Great Indian Festival starting October 8 and Flipkart’s Big Billion Days starting October 9, 2026. Flipkart has prepared for the rush by expanding its delivery network with 900 new hubs and increasing warehousing capacity by 50 percent, while also utilizing AI to enhance the shopping experience.

Technology brands are offering significant discounts. Apple devices, including the iPhone 17 and iPhone 16, are expected to see major price reductions. Samsung Galaxy models and Google Pixel devices are also featured. Realme has launched its ‘Real Wali Diwali’ campaign, offering up to ₹500 crore in deals across its smartphone lineup. Other participating brands include Hisense, which is cutting smart TV prices by up to 40 percent, Mivi, which is debuting its first smartphone, and LG, which is offering cashback and extended warranties on home appliances.

Financial institutions such as ICICI Bank and SBI are providing various promotional benefits, including instant cashback and no-cost EMI options, to facilitate consumer spending during the holiday period.