Amazon and Meta roll out AI‑powered ad automation platforms

Amazon announced that, from July 22 2026, its DSP advertising suite will include ten new AI‑driven features under the Brand+ and Performance+ menus. The update reduces the typical 70‑step campaign setup to just four clicks, letting the AI handle targeting, bidding and placement while advertisers only specify goals and products. Amazon reports a 51 % improvement in acquisition cost for Performance+ users, citing a Korean beauty brand that cut CPA by 55 %.

Meta Platforms introduced the Meteo AI agent on June 1 2026 to autonomously manage Meta ad campaigns. Meteo handles everything from audience targeting and creative creation to reporting and budget adjustments, cutting the time required per campaign from roughly 18 hours to about 10 minutes. Within two months, the service attracted 800 inquiries and over 100 client companies, ranging from agencies to small retailers. Both tools aim to free marketers from routine tasks so they can focus on strategy and customer insight.