Amazon and American Express announce new consumer offerings for October 2026

Major retail and service updates are arriving in early October 2026. Amazon has announced its Prime Deal Days for October 6 and 7, a 48-hour event offering discounts to Prime members. Early deals include significant reductions on Echo Dot Kids devices and premium brands like ghd.

In the travel sector, American Express is launching the ‘Lounge on the Go’ benefit on October 1 for German Platinum and Business Platinum cardholders. This replaces previous Lufthansa Lounge access with a flexible credit system, providing six 20-euro vouchers for use at various restaurants and cafes in Frankfurt and Munich airports.

In the beauty industry, advent calendars have become highly sought-after items on social media. Brands such as Sephora and MiiN Cosmetics have seen rapid stock depletion due to influencer promotion and high-value product assortments.