Amazon Canada Showcase helps consumers find domestic products

A recent Field Agent survey indicates a strong consumer preference for domestic goods in Canada, with 90 per cent of respondents stating they would switch to Canadian-made products when shopping for groceries. Additionally, 56 per cent of those surveyed indicated they would cease purchasing certain items if only U.S. products were available.

To assist consumers in identifying local brands, Amazon introduced the Canada Showcase in 2025. This feature is designed to help shoppers locate Canadian businesses by highlighting products that meet specific criteria demonstrating their Canadian origin.